Entrata Pricing Integration
Is there a way to integrate a code snippet into the text of my Google Ads? I am working with Entrata, a property management system, and would like my prices in my Google Ads to reflect the current pricing. How would I do this?
The short answer is:
The most direct way to automatically update prices in your Google Ads text from an external system like Entrata is by using the Google Ads API to upload a dynamic data feed, which then powers a feature called Ad Customizers in your Responsive Search Ads.
You cannot simply drop a code snippet directly into the ad text field.
The excellent solution is to set up a server-side automation using the Entrata API to pull real-time pricing data, then use a flexible middle-layer like Google Tag Manager (GTM) Server Container running on a cheap host like Stape or Google Cloud Platform (GCP) to process that data and push it into the Google Ads API’s Business Data Feed for real-time Ad Customizer updates.
The long answer is:
Your goal of having your Google Ads reflect current Entrata pricing is not only possible but is a best practice for property management companies dealing with frequent rent fluctuations, as it ensures accuracy and boosts your Quality Score.
Google Ads offers a feature called Ad Customizers, which allows you to dynamically change parts of your ad copy – like the price, unit availability, or special offers – based on an external data source, known as a Business Data Feed.
The challenge is getting your real-time pricing data from Entrata, which is a Property Management System (PMS) that acts as the source of truth, into that Google Ads data feed automatically.
Manually updating a spreadsheet every time a rent changes is unfeasible.
This is where an API to API integration is required, and the solution involving the Entrata API, Google Ads API, and a server-side middle-layer is the most cost-effective and powerful approach.
You would first use the Entrata API – specifically the pricing API endpoint, which their developer documentation confirms exists – to pull the latest rent, availability, and special offer data.
This data is the raw information needed.
Next, you need a flexible and stable system to handle the logic, formatting, and secure transfer of this data.
Directly integrating two complex APIs can be a huge development project, which is why the Google Tag Manager Server Container, hosted affordably on a service like Stape or your own GCP instance, is an excellent and cheap solution.
You can configure the GTM Server Container to receive the pricing data from the Entrata API, restructure and format it exactly as the Google Ads Business Data Feed requires, and then use the Google Ads API’s functionality to push or update the rows in your custom Ad Customizer feed in real time.
Once this automated feed is updated, your Responsive Search Ads (RSAs) will use the Ad Customizer placeholders you’ve embedded in the ad copy (e.g., {CUSTOMIZER.Price:Starting at $X,XXX}) to instantly display the most current price from Entrata.
This completely bypasses the need for an in-ad code snippet, ensures all your pricing is accurate, and significantly improves the customer experience by preventing them from clicking an ad only to find outdated pricing on your website.
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