What to do after google merchant center suspension.
Hi all,
I’ve been trying to get my google merchant center approved. My merchant center has been given the misrepresentation policy error three times, and each time I’ve modified the site to fix what I think is the issue. However, on the last appeal, it was rejected and my google merchant account was suspended.
Panicking a bit, I deleted my google merchant account.
My question is, where to go from here? Google says that you shouldn’t create a new merchant center account to avoid suspensions, so I am weary of doing that. Any other suggestion of what I can do to get a working merchant center again?
The short answer is:
Your decision to delete the suspended Google Merchant Center (GMC) account was a misstep, as Google advises against creating a new account to bypass a suspension and the underlying policy issue persists at the website level.
The immediate, non-API strategy is to meticulously audit your website and product data to correct all “misrepresentation” policy violations, particularly ensuring total transparency on contact information, return/refund policies, and price/availability parity between your site and the product data.
After a comprehensive fix, you must contact Google Merchant Center support for guidance on how to proceed, as creating a new account risks immediate re-suspension.
The long-term, technical solution for prevention involves using the Merchant API to programmatically ensure real-time product data accuracy, which directly combats the primary cause of misrepresentation violations.
The long answer is:
Your main concern now is not the account itself, which is gone, but the root cause of the “misrepresentation” suspension, which Google has flagged on your website and its data structure.
Google’s policy system operates by continually auditing your store, and a new Merchant Center account linked to the same non-compliant domain is almost certain to be suspended again.
You must treat your domain as still suspended until all issues are resolved.
The essential technical action is a deep audit focusing on consistency: ensure your business name, physical address, phone number, and email are clearly visible on the website and match the business details you submitted to GMC exactly, as even a minor discrepancy can trigger the misrepresentation policy.
Critically, your return policy, refund policy, and terms of service must be comprehensive, easy to find (preferably linked from the footer), and fully implemented.
The most effective, long-term, and cost-efficient preventative measure to combat misrepresentation, especially concerning pricing and availability, is implementing an integration using the Merchant API.
By integrating your eCommerce system (like WooCommerce, Shopify, or a custom CRM) directly with the Merchant API, specifically the products service, you can automate the process of creating, updating, and deleting product listings in Google Merchant Center.
This direct API sync replaces manual feeds or third-party apps, ensuring your product data – especially price, availability, and sales status – is updated in real-time or near real-time, eliminating the discrepancies that are a major cause of the misrepresentation violation.
While you cannot create a new GMC account right now, fixing your site completely and then using the Merchant API when you are advised to set up a new account will create a resilient, self-correcting system.
A successful appeal or new account setup must be preceded by a demonstrable commitment to ongoing, policy-compliant data management, which the Merchant API provides by automating the data synchronization process at scale.
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