Hey Everyone!
I try to create one campaign each for 2 products. For both I want a sign up conversion goal. But google ads only allows me to select categories as conversion goals not specific goals …
This seems like a simple use case but I can’t figure it out.
Is it really that I need to have a different google ads account per product I built, this would be a bit painful ngl.
Like my problem is I cant have product A, campaign A with conversion goal A, and product B, campaign B, conversion goal B.
I can only have product A, campaign A, conversion goal: All Sign Up Goals aka (A & B) …
please help!
The short answer is:
You absolutely do not need a separate Google Ads account for each product.
Your issue is due to a change in how Google Ads handles conversions, grouping them by category and then requiring you to manage them at the Account Default Goal level.
The simple solution is to ensure your two distinct sign-up conversion actions (one for Product A and one for Product B) are marked as Secondary conversion actions at the account level.
Then, within the settings for Campaign A, you can override the account-level setting to select only the Sign Up goal for Product A as a Primary conversion action, and do the same for Campaign B and Product B.
The long answer is:
The confusion you’re experiencing stems from Google Ads’ shift toward Conversion Goals which are based on broad conversion Categories like ‘Purchase’ or ‘Sign-up’, rather than individual conversion actions.
By default, every conversion action you create, such as Sign_up_Product_ASign_up_Product_B
To achieve your goal of Campaign A bidding only on Product A sign-ups and Campaign B bidding only on Product B sign-ups, you need to follow a two-step process to manage them at the campaign level.
First, navigate to the Conversions summary page in your Google Ads account, select each of your specific sign-up conversion actions, and edit them to change their status from Primary to Secondary for account-level optimization.
This ensures that the system-wide Sign-up category is not automatically counting both actions in every campaign.
Second, go into the individual settings for Campaign A, find the Goals section, and choose the option to Use campaign-specific conversion goals.
From the list that appears, select the Sign-up goal and ensure that only your Sign_up_Product_A
Repeat this exact process for Campaign B, selecting only the Sign_up_Product_B
The recommended solution for implementing and future-proofing this kind of complex, high-granularity tracking, especially across multiple products, is a server-side setup using the Google Ads API in combination with Google Tag Manager and a server-side solution like Stape or Google Cloud Platform.
While the method above solves the bidding problem in the interface, using a server-side setup ensures data quality and control.
Specifically, you would use GTM to capture the user’s Google Click ID (gclid
This API-driven approach ensures that the conversion event is only sent to the correct Campaign/Ad Group in Google Ads, providing a bulletproof method for assigning distinct, non-fungible conversion goals without relying on potentially unreliable browser-side logic or complex, overriding settings in the Google Ads UI.
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