How to tie a specific ad to a specific action on your website?
I run a service-based business (landscaping) and I want to figure out which of my Meta ads are resulting in site visit bookings through my website.
Currently, I am running 5+ different ads. They are linked to my booking page on my website. The booking page form is Typeform.
In the past, I have created a different landing page for each ad, so I could roughly tell which ads were resulting in more booking form submissions.
-Is that the ONLY way to tell which ads are delivering the result (of booking a site visit on my website)?Oftentimes, it appears that visitors arrive at my website through an ad, then they explore my website, then they click on “book a consultation” and fill out the form there. But when a visit takes those series of actions, I can’t tell which ad they clicked on and brought them to our website. So it seems like that data is lost.
I am new to all of this and would love to hear your suggestions!
Mike
The short answer is:
To tie a specific ad to a specific action on your website, you’ll need to track the user journey from the ad click all the way to the booking form submission.
Using the Facebook Conversions API in combination with the Typeform API, Google Tag Manager, and something like Stape or Google Cloud Platform will give you the precise data you’re looking for.
This setup will ensure you capture all user interactions and associate them correctly with the ads that drove them to your booking page.
The long answer is:
Right now, you’re doing well by creating separate landing pages for each ad, but there’s a more streamlined and efficient way to track which specific ad leads to a site visit booking without having to manually set up multiple landing pages.
Facebook’s Conversions API allows you to track conversions from ads without relying solely on the pixel, which can sometimes miss important actions due to browser issues or ad blockers.
By sending data directly from your website to Facebook servers, you’ll get more accurate data.
Integrating Typeform’s API allows you to capture form submissions from your booking page.
With Google Tag Manager, you can create triggers and tags to send the correct event data to your analytics platforms.
For example, once a user fills out the Typeform, you can push that as a “conversion” event, making sure the ad’s performance is properly tracked.
Services like Stape or Google Cloud Platform come into play for creating a server-side tracking solution, allowing you to manage and route data to your systems more reliably.
These services provide an affordable way to implement server-side tracking, which is essential for ensuring that data is captured correctly without missing events.
This approach reduces the risk of data loss that sometimes happens with client-side tracking, especially when users navigate across pages after clicking an ad.
With this setup, you’ll be able to tie a specific ad to a specific action, making it easy to see which campaigns are driving the most bookings.
You’ll also be able to monitor performance in real time and optimize based on the data you collect.
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