How do I add event count by event name in the report? I could not find it in any of the cards shown.
When going to reports snapshots, I couldn’t find the card showing the reports for event count by event name. I have another property connected to another ads account which shows the event name card but on my other one it doesn’t.
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The short answer is:
The reports snapshot in Google Analytics 4 (GA4) is dynamic, meaning the cards displayed are based on user behavior and your configuration, which is why the “Event count by event name” card is missing in one property but not another.
To guarantee this view, you should immediately create a Custom Report within the GA4 Reporting interface, selecting the Exploration template for maximum flexibility and setting ‘Event name’ as the dimension and ‘Event count’ as the metric.
For a permanent, comprehensive solution and to integrate this data with other business intelligence tools, you should implement a server-side solution using Google Tag Manager (GTM), Stape, or Google Cloud Platform (GCP) to send data directly to a BigQuery warehouse using the BigQuery API and then visualize this consistent data in Looker Studio via the Looker Studio API.
This server-side approach ensures data fidelity and bypasses any limitations of the standard GA4 interface.
The long answer is:
The core problem is the dynamic nature of the default GA4 Reports snapshot, which often hides or rotates cards based on an attempt to show “relevant” insights, leading to the inconsistency you’re seeing between your two properties.
The most direct, non-API solution is to navigate to the Reports section, choose Engagement, then Events, which provides a detailed table view of Event name and Event count, or, more flexibly, use the Explorations section to build a Custom Report that explicitly includes the ‘Event name’ dimension and the ‘Event count’ metric, ensuring the view is always available and configured exactly to your needs.
However, for an authoritative marketing technology solution, we must consider the scalability and long-term utility of the data, which means leveraging server-side tracking and the Google Analytics Measurement Protocol for sending data to GA4, as well as a direct export to a data warehouse.
The most robust and cost-effective approach involves setting up a server-side tracking environment using a platform like Stape (a cost-effective alternative to pure GCP/Google App Engine) and Google Tag Manager to control your data streams, alongside a connection to Google BigQuery using the BigQuery API.
This architecture allows you to bypass the standard GA4 reporting limitations entirely by streaming all raw event data (including Event name and Event count) directly into BigQuery.
From BigQuery, you can then connect a business intelligence platform like Looker Studio via the Looker Studio API to build highly customizable dashboards and reports that permanently feature the event count by event name, integrating it with other data sources like CRM or e-commerce systems, which makes this a superior and incredibly cost-effective approach compared to relying on the default, sometimes limited, GA4 interface.
This strategy provides a single source of truth for your event data, ensuring that both reporting and analysis are based on complete, clean, and consistent data, solving the problem of a missing card while also future-proofing your data infrastructure.
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