How to Track Conversion Rates for First Consultation Sign-Ups on Specific Pages?
Hello everyone!
I’m trying to determine how I can view the conversion rates for individual pages on my website where users sign up for a first consultation. Is there a way in Google Analytics to track the conversion rates for these specific pages, and if so, what steps should I follow to set this up?
I have tried looking at the tab for landing pages, and we have different values for the page view rates of the various landing pages. However, I do not actually know if we gave Google Analytics the information it needs to tell us the conversion rates for individual pages on my website where users sign up for a first consultation.
What do I need to do for this? Do I have to install a tracking pixel on the landing pages that lead to where users sign up for a first consultation?
Any guidance would be appreciated!
Thank you!
The short answer is:
To accurately track conversion rates for first consultation sign-ups on individual pages in Google Analytics 4 (GA4), you must implement event-based tracking and mark the sign-up completion event as a “Key Event” (conversion).
A highly technical and reliable solution involves setting up a server-side tagging environment using Google Tag Manager (GTM) and Stape.
This approach uses the client-side GTM to send the page_viewconsultation_sign_up, and a relevant parameter like page path to your Stape server container.
From the server, you then send the data to the Google Analytics Measurement Protocol endpoint.
This server-side method prevents ad-blockers from interfering with your conversion data, ensuring high fidelity and a reliable conversion rate calculation.
You should define your consultation_sign_up event to fire either on a unique thank you page view or upon successful form submission, passing the source page’s path as a custom event parameter.
Once collected, you can build an Exploration report in GA4, using the page path dimension and the Session Conversion Rate metric filtered by your specific Key Event, or for programmatic access, leverage the Google Analytics Data API.
The long answer is:
The challenge you are facing stems from a lack of defined “Key Event” (formerly Goal) tracking specific to your consultation sign-up process within Google Analytics 4, combined with the need to link that conversion back to the landing page that initiated the user’s journey.
Simply viewing the raw landing page data will only show initial page views, not the percentage of those visits that completed the sign-up, which is the definition of a conversion rate.
The solution is two-fold: meticulous data collection and advanced reporting.
For data collection, the most robust and future-proof method is server-side tracking using Google Tag Manager and Stape.
Your website’s client-side GTM container should fire a standard page_view
Importantly, a second, custom event – let us call it consultation_sign_up – must be triggered and sent to the server container when the sign-up process is successfully completed, typically on a final thank you page or an actual form submission event.
This consultation_sign_up event must include a custom event parameter that captures the initial landing page URL or path, which can be retrieved from the page_referrer or session-level data and is crucial for linking the conversion back to the initial marketing touchpoint.
The Stape server container acts as a secure proxy, taking the raw event data and dispatching it to the GA4 endpoint via the Google Analytics Measurement Protocol.
This API-based server-side approach is highly cost-effective in the long run as it significantly increases data accuracy by bypassing client-side browser restrictions and ad-blockers, leading to more reliable conversion rates and better budget allocation decisions.
Once the consultation_sign_up event is collected in GA4 and marked as a Key Event, you can use the built-in Exploration reports to segment the Session Conversion Rate metric by the initial landing page dimension.
For advanced, automated analysis and integration with external tools like Looker Studio or a data warehouse like BigQuery, you can use the Google Analytics Data API to programmatically extract the conversion and page data, allowing for custom calculation of conversion rates based on unique pages and consultation funnels, which provides superior reporting flexibility outside the standard GA4 interface.
About The Author
