How to Track Conversion Rates for First Consultation Sign-Ups on Specific Pages?
Hello everyone!
I’m trying to determine how I can view the conversion rates for individual pages on my website where users sign up for a first consultation.
Is there a way in Google Analytics to track the conversion rates for these specific pages, and if so, what steps should I follow to set this up?
I have tried looking at the tab for landing pages, and we have different values for the page view rates of the various landing pages.
However, I do not actually know if we gave Google Analytics the information it needs to tell us the conversion rates for individual pages on my website where users sign up for a first consultation.
What do I need to do for this?
Do I have to install a tracking pixel on the landing pages that lead to where users sign up for a first consultation?
Any guidance would be appreciated!
Thank you!
The short answer is:
You need to implement a specific custom event in Google Analytics 4 (GA4) that is only triggered upon successful submission of your consultation form, and then mark that event as a conversion in the GA4 interface, most reliably via a dedicated “Thank You” page or a direct form submission event using Google Tag Manager (GTM) and a server-side setup via Stape to ensure data accuracy.
The key to calculating the conversion rate for individual landing pages is to ensure this custom conversion event is correctly associated with the page_locationpage path
The long answer is:
To gain the accurate, granular data required to calculate conversion rates for a specific action like a first consultation sign-up on different pages, you must transition from relying solely on generic pageviews to tracking a distinct conversion event.
Your current issue is that the base data needed for the conversion calculation – the count of successful conversions – is likely missing or too broad.
The ideal technical implementation involves creating a unique event, let’s call it consultation_sign_up
There are two primary ways to fire this event, and for maximum data quality, a server-side approach is recommended.
First, if your sign-up form redirects to a unique “Thank You” page, you can use GTM to create a new event based on a page_viewpage_location
Second, and often more robustly, you can configure your form submission event directly, either by listening for the form’s native submit action or, if using a CRM like HubSpot or Salesforce, by having the form trigger a GTM Data Layer event upon successful submission.
Once the consultation_sign_up
GA4’s built-in reporting structure, particularly in the Exploration reports or the standard Traffic Acquisition report when customized, will allow you to select the ‘Landing page’ dimension alongside the ‘Session conversion rate’ metric, which automatically calculates the percentage of sessions that started on that specific page and resulted in your new conversion event.
The server-side component, leveraging GTM and a platform like Stape running on Google Cloud Platform, is crucial for future-proofing your data collection, as it allows you to proxy Google’s scripts through your own subdomain, thus setting first-party cookies that are not subject to the aggressive expiration policies of Intelligent Tracking Prevention in browsers like Safari, significantly increasing the accuracy and durability of your conversion data, which is an extremely cost-effective measure against data loss.
Furthermore, for deeper analysis that goes beyond the reporting limits of the GA4 interface, you should consider exporting your raw event data to BigQuery, which is a native integration within GA4, and then visualize this granular, unsampled data in Looker Studio using the BigQuery API connector.
This BigQuery and Looker Studio integration allows you to create highly customized reports, calculate conversion funnels across multiple pages, and join your web behavioral data with other business data, like closed-won opportunities from a CRM, providing a holistic and powerful business intelligence solution that moves far beyond the basic page-level conversion rate.
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