Question from Reddit user:
Is it possible to have purchase values appear for conversions?
I’m only seeing the option to add a static value and it doesn’t seem like you can edit the conversion tag to add revenue amounts.
Answer from Nabil:
The short answer is:
Yes, absolutely, it is possible and highly recommended to feed post-lead quality and conversion data back into LinkedIn Campaign Manager using the LinkedIn Conversions API.
This is the only scalable, reliable way to address your issue of having 50% poor-quality leads, as it allows LinkedIn’s optimization algorithms to learn which of the submitted leads actually resulted in a desired, high-value action (like a service purchase) on your website or in your CRM.
The solution involves using the Conversions API to send an offline conversion event, which will be much more accurate and resilient than relying on the standard LinkedIn Insight Tag for this late-stage, high-value data.
The long answer is:
Your frustration with the high volume of poor-quality leads from LinkedIn Lead Gen Forms is very common, and it stems from the fact that the initial form submission is a low-friction event that doesn’t filter out uncommitted users.
By default, LinkedIn’s algorithms, such as those used for the Lead Generation objective, are only optimizing for the primary event they can track: the form submission itself.
They cannot see the post-submission journey where a high-quality lead actually progresses to a purchase.
To fix this, you must implement an offline conversion tracking strategy using the LinkedIn Conversions API.
The process begins with your website and CRM capturing a unique identifier when the Lead Gen Form is submitted.
This ID is essential for matching the high-quality conversions later.
When a high-quality event occurs, such as a service purchase or a lead passing a specific CRM stage (e.g., Closed Won), your internal system must trigger a data transfer.
This is where the solution comes in: You use the LinkedIn Conversions API to send a new conversion event directly to LinkedIn Campaign Manager.
This API call must include the unique identifier that links the purchase back to the original form submission, along with a timestamp and the conversion value.
Using a server-side tagging solution like Stape or Google Cloud Platform acts as the ideal, robust middle layer for this process.
You can configure this server to receive the purchase data from your CRM or website’s backend and then instantly format and forward it to the LinkedIn Conversions API.
This method is superior to client-side tracking because it ensures the high-value data is delivered immediately and reliably, without being blocked by ad-blockers or browser restrictions.
By feeding this purchase data back, LinkedIn’s algorithms will begin to understand the difference between a low-quality form fill and a high-quality, revenue-generating event, allowing the platform to adjust its bidding and audience targeting to focus exclusively on users more likely to purchase your service, directly solving your problem with poor lead quality.
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