Tracking Circle Purchases as Sales in GoHighLevel

Question from Reddit user:

Hi!

I’m working with a client that has a community on Circle.

GHL has their own communities but we prefer to stick to Circles Communities, the thing is we still want to use what GHL has to offer, so I want to integrate the products and subscriptions I have on Circle with GHL.

Can I make it that when a person buys something on Circle it shows as a sale on GHL?

Circle uses Stripe and I can integrate Stripe with GHL but I’m still not sure if I can achieve what I want this way.

Has anyone integrated products from an external platform with GHL?

Answer from Nabil:

The short answer is:

Is it possible to track Circle sales in GoHighLevel using a Stripe integration?

Yes, you absolutely can make a purchase on Circle show as a sale in GoHighLevel (GHL) and trigger GHL automations, but a direct Stripe integration alone won’t achieve this data flow automatically.

The key is to use a dedicated automation tool like Zapier or Make, or build a custom solution, that specifically listens for the purchase event from Circle (or from the Stripe payment that Circle uses) and then sends that information directly to the GHL contact and opportunity records via the HighLevel API.

This ensures that the sale is properly logged in GHL’s pipeline and can kick off internal workflows like sending receipts, follow-up sequences, or adding a membership tag.

The long answer is:

Your inclination to stick with Circle for the community while leveraging GHL for the marketing, sales, and automation functionality is a common and smart strategy.

The reason the direct Stripe-to-GHL connection is insufficient for your goal is that GHL’s native Stripe integration is designed primarily to process payments that originate within GHL’s own funnel and invoicing system.

When Circle processes a payment via Stripe, GHL doesn’t inherently know which GHL contact that payment belongs to, nor does it log that payment as a GHL “Opportunity” or “Sale” automatically.

To achieve the seamless integration you want, you need a workflow that specifically bridges the two platforms using their respective APIs.

This can be done with a no-code intermediary like Zapier or Make, or for a more robust, scalable, and customizable solution, by directly combining the HighLevel API and Circle APIs with an event-driven infrastructure.

In this advanced setup, when a customer purchases a product or subscription on Circle, the event is immediately captured.

This can be done by capturing the Stripe Checkout Completed event via Stripe Webhooks or by using Circle’s own webhooks or APIs.

For an even more powerful approach that tracks the entire customer journey, you could use Google Tag Manager to fire a custom Circle Purchase Complete event on the Circle thank you page, which is then sent to a server-side tagging environment like Stape or Google Cloud Platform.

The power of this server environment is that it acts as the central hub: upon receiving the purchase event, it uses the Circle APIs to pull contact details and product information, and then uses the HighLevel API to create or update the contact in GHL and create an Opportunity in the relevant sales pipeline.

This dedicated API integration is an excellent solution because it allows you to precisely map the Circle product to a specific product within GHL for reporting, ensures the contact receives the correct GHL membership tag to control access to other services, and maintains a completely accurate, real-time record of the customer lifecycle within your GHL automation platform.

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