Question from Reddit user:
Before buying access to Framer Forms I want to make sure it can integrate with GoHighLevel or API integration?
Does anyone have any knowledge about this and can share with me if it’s possible and if it is, how simple it is to do?
Thanks!
Answer from Nabil:
The short answer is:
Framer Forms does not offer a direct, native integration with GoHighLevel, but it absolutely can integrate using its built-in Webhook feature.
This solution is possible and is relatively simple to set up using a third-party automation tool like Zapier or Make (formerly Integromat) to act as a middleman.
For the most robust, scalable, and instant solution, you can leverage Framer’s webhooks to send the form submission data directly to a custom server environment, which then uses the HighLevel API to create or update a contact in your CRM.
The long answer is:
Since Framer Forms is a relatively new and growing feature, it focuses on core integrations like email notifications and basic webhooks, rather than offering native connectors to every CRM on the market.
GoHighLevel falls into this category, meaning there isn’t a simple one-click “Connect to GoHighLevel” button.
The way to bridge this gap is by utilizing the Webhook feature provided by Framer Forms.
A webhook is essentially an automated message sent from one app to another when an event happens – in this case, a form submission.
When a user submits your Framer form, Framer sends a JSON payload of the form data to a URL you specify.
For a simple solution, you would typically set this webhook URL to be the unique endpoint provided by an integration platform like Zapier or Make.
That platform catches the data, maps the form fields to the appropriate fields in GoHighLevel (like name, email, phone number, etc.), and uses the platform’s native GoHighLevel action to create a new contact or opportunity.
The simplicity of this approach is its main advantage.
However, for an “excellent solution” that is highly customizable, extremely fast, and completely bypasses the middleman platform’s per-task fees, you’d set up a custom server-side pipeline.
This advanced approach uses Framer’s webhooks to send data to a server you control, perhaps a container hosted on Google Cloud Platform or a service running on Stape’s infrastructure, which is often managed via Google Tag Manager Server-Side.
The server-side environment catches the webhook data and executes a custom script using the HighLevel API endpoint to push the data instantly.
This is a powerful solution because it gives you granular control over the logic-you can instantly enrich the data, check for duplicate contacts before creating a new one, or even trigger a custom welcome sequence within GoHighLevel immediately.
This also ensures all form submissions are captured even if a user has browser-side tracking blockers, as the data transfer from Framer to your server is a direct, reliable API-to-API communication.
The high-level API approach gives you superior data quality, speed, and long-term scalability.
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