Question from Reddit user:
If I integrate Go High Level into clients wix website.
How much services will be missing?
Will GHL work on full capability?
(Except content AI and funnel builder right?) Thanks
Answer from Nabil:
The short answer is:
When you “integrate” GoHighLevel (GHL) into a client’s Wix website, you are primarily using GHL’s embedding features for specific tools, which means you will be missing the core site-building and hosting capabilities of GHL like the dedicated Funnel Builder, the Website Builder, and GHL’s native SEO tools.
However, most of the crucial client communication, marketing automation, and management services will work at full capacity because they are executed via embedded widgets or APIs.
These include the GHL Chat Widget, forms, surveys, calendar scheduling, and all background marketing automation like email sequences and SMS triggered by actions on the Wix site.
The long answer is:
Integrating GHL with a Wix website generally means you are using Wix as the primary front-end website and GHL as the back-end marketing and CRM engine.
Because Wix is a closed platform, you cannot simply host GHL’s site pages on Wix’s servers.
Therefore, you correctly identify that the GHL Funnel Builder and the primary GHL Website Builder are not used, as Wix already handles the website structure and content.
The only way to get GHL content onto a Wix site is through iFrames or code injection of specific widgets.
The good news is that most of the value GHL provides is delivered through these embeddable components or via the GHL platform operating in the background.
Specifically, the GHL Conversational AI, which is distinct from the content AI you mentioned, and all communication automation features will work.
This includes capturing leads via embedded GHL Forms and Surveys, booking appointments via the GHL Calendar widget, and running all your automated Workflows for email, SMS, and ringless voicemail.
The core GHL services that will work are the CRM and Contact Management, the unified Inbox, all Automation Workflows, the Opportunities Pipeline, the Tracking Phone Numbers, and the reputation management features, all of which are managed via the GHL dashboard and simply triggered by activity on the Wix site.
For a truly robust, full-capability integration where you want to sync complex, real-time data beyond simple form submissions, an excellent solution involves a custom pipeline utilizing the HighLevel API and the Wix APIs.
This setup, often managed through Google Tag Manager and a server-side environment like Stape or Google Cloud Platform, allows you to capture nuanced user behavior on Wix, such as button clicks or video watches.
You can then use the HighLevel API to feed this custom data directly into the client’s contact record in GHL to trigger highly specific, real-time automations that would otherwise be impossible with simple form embeds.
This bypasses the limitations of native platform connectors and allows GHL to operate almost at its full automation capability, even without its own hosting.
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