Question from Reddit user:
Does Instantly.ai integrate with GoHighLevel?
Answer from Nabil:
The short answer is:
There is no native, direct integration feature built into either Instantly or GoHighLevel that lets them communicate automatically out of the box.
The most common solution for integrating them is by using a third-party automation tool like Zapier or Make, which connects the two platforms’ APIs to create a workflow for tasks like importing a lead from a successful Instantly campaign into your GoHighLevel CRM.
For a more sophisticated, real-time, and scalable integration, you would need to set up a custom connection using the HighLevel API and the Instantly API.
The long answer is:
Since Instantly is primarily a cold email outreach platform and GoHighLevel is a comprehensive marketing and CRM automation platform, they operate as two separate tools without a pre-built connector.
The standard method for bridging this gap is through an integration and automation middleware platform.
This typically involves setting up a “Zap” or “Scenario” where a trigger event in Instantly, such as a lead replying to an email or being marked as interested, pulls that contact’s data.
An action is then set to use the GoHighLevel API through the middleware to create or update a contact in your GoHighLevel account, moving the lead from the outreach phase into your CRM for follow-up workflows.
However, for agencies or businesses dealing with high volumes of data, relying on a third-party intermediary can introduce latency, cost, and complexity.
This is where a custom API solution becomes an excellent choice.
By using the HighLevel API and the Instantly API, you can develop a custom, server-side workflow.
This approach involves setting up a server environment on a platform like Google Cloud Platform and using a custom script to monitor Instantly’s success webhooks or endpoints.
When Instantly registers a ‘Reply’ or another ‘Custom Event’ you define, your script receives the data, processes it, ensures data quality, and then directly sends a clean request to the HighLevel API to create the contact, assign tags, trigger a specific workflow, or even send a ‘Conversion’ event.
This method, potentially enhanced with Google Tag Manager and a server-side solution like Stape to track Instantly-booked calls on your website, provides maximum control over data flow, minimizes reliance on third-party tools, offers real-time synchronization, and ensures data integrity, making it far more scalable and reliable than a standard middleware approach.
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