Question from Reddit user:
A client’s existing setup is Square; they have a couple POS devices, all their inventory in Square, etc.
I have their Square integrated to the subaccount, but I feel like I am (or GHL is) missing something on any kind of seamless integration.
Example: to offer sale of any of their inventory, it all needs manually imported to the subaccount and managed separately, right?
My hope was they would integrate more seamlessly so their subaccount website could offer whatever products for purchase online but they can also continue to use the POS in-store.
Is anyone finding a better way to do this?
Answer from Nabil:
The short answer is:
You are correct in your feeling that the native GoHighLevel (GHL) integration with Square is primarily focused on using Square as a payment gateway within GHL’s funnels and mobile POS features, not as a full, seamless inventory and product synchronization platform.
The manual import is currently a hard limitation because GHL’s “Products” section is designed for its own e-commerce and funnels, not as a reflection of an external Point-of-Sale (POS) system’s catalog.
To achieve the seamless, automated, two-way inventory and product sync you’re looking for, you must bypass the built-in integration and create a custom, server-side data pipeline using the Square API and the HighLevel API.
The long answer is:
The client’s existing setup is a common scenario, and the core problem is that GoHighLevel is fundamentally a marketing and CRM platform, while Square is a dedicated POS and e-commerce platform.
Their built-in integration handles transactions and customer data well, but it stops short of full inventory management because that is Square’s primary job.
Therefore, the concept of a product sale in GHL (via a funnel or form) requires the product to exist in GHL’s product database, leading to the manual duplication you’ve observed.
The most powerful way to make GHL and Square compliment each other without the headache of manual sync is to create a true bi-directional synchronization using their respective APIs.
This involves setting up a server-side solution using a tool like Make (formerly Integromat), Zapier (with advanced features), or a custom environment on a platform like Google Cloud Platform or a specialized service like Stape.
The workflow would proceed like this: you use the Square API to fetch the entire product catalog and inventory data.
A script then calls the HighLevel API to create or update the corresponding products and their stock quantities in the GHL subaccount’s Products section, ensuring the web store is always up-to-date.
The second critical step is synchronizing sales: when a purchase is made on the GHL website, a workflow uses the HighLevel API to fire a webhook.
Your server-side script intercepts this and then calls the Square API to record the sale and decrease the inventory count in the official Square master catalog.
Conversely, when a sale happens in-store via a Square POS device, the Square API’s webhooks would notify your script, which would then call the HighLevel API to record the transaction and update the GHL side.
Implementing this robust API-to-API communication, potentially managed through a tool like Google Tag Manager for event monitoring, moves inventory management control back to Square where it belongs, while using GHL’s web properties for sales and its powerful workflows for CRM follow-up, achieving the seamless experience you need.
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