Question from Reddit user:
Hello!
Is there any article or Knowledgebase available on how we can integrate authoriz.net into HubSpot?
Answer from Nabil:
The short answer is:
There isn’t a single, official, native HubSpot integration for Authorize.Net, so you won’t find one master knowledge base article.
However, the most common solution is to use a paid third-party application from the HubSpot App Marketplace like FormPay (or SpotPay) or a general middleware platform like Zapier or Workato.
These tools handle the complex API communication between the two systems, allowing you to embed payment forms or automate the creation of HubSpot deals, contacts, or invoices based on Authorize.Net transactions, all without writing code.
The long answer is:
While off-the-shelf apps are the quickest way to integrate, they often come with monthly subscription costs and can limit the depth and specificity of the data you want to sync.
The truly excellent and cost-effective long-term solution is a custom, server-side API integration using the HubSpot API and the Authorize.Net API.
This approach minimizes recurring third-party software costs and gives you complete control over your data flow.
The workflow involves setting up a server-side tagging environment, such as a cloud server running Google Tag Manager (via a service like Stape or hosted on a low-cost platform like Google Cloud Platform).
When a customer completes a transaction using an Authorize.Net payment form on your site, the payment gateway sends a notification (often a server-to-server webhook or callback) to your dedicated server.
Your server then performs two key actions: first, it securely calls the Authorize.Net API to fetch the detailed transaction and customer profile data; second, it uses the HubSpot API to create or update the contact record, log the payment as a transaction or deal, and populate any custom fields you need, such as Last Payment Date or Total Lifetime Value.
This custom API-to-API communication is superior because it provides a near-real-time, accurate sync of all transaction data directly into HubSpot’s CRM, eliminating the need to pay for a third-party app’s monthly subscription fee and ensuring that every piece of payment information is mapped exactly where you need it for reporting and automation.
About The Author
