Question from Reddit user:
The basic Eventbrite – HS integration doesn’t give us the option to create the list based on Ticket Type purchased.
I’d like to create custom API integration.
It will only be one way API integration.
Question:
1. We are on Marketing and Sales Pro licence.
Is it enough to create integration like this?
2. We are not tech people and are looking for help in organising this.
Can HubSpot help us to create something like this inhouse?
Thanks
Bart
Answer from Nabil:
The short answer is:
Yes, your Marketing and Sales Pro licenses are more than sufficient to support a custom, one-way API integration that tracks Eventbrite ticket types.
You do not need to rely on HubSpot’s basic native integration.
While HubSpot’s internal support team cannot build the custom integration for you, you can absolutely hire a certified HubSpot partner, a specialized consultant, or a developer to create it.
An excellent and cost-effective solution is to leverage the HubSpot API and Eventbrite webhooks with a serverless architecture like Stape or Google Cloud Platform to capture the ticket data and push it into a custom contact property in HubSpot, which then allows you to segment your lists precisely by ticket type.
The long answer is:
Your plan to create a custom, one-way API integration is the right strategic move because it bypasses the limitations of the basic Eventbrite integration, which often only maps simple attendance status and not the crucial ticket type data needed for proper segmentation.
To answer your first question, your Marketing and Sales Pro licenses provide ample access to the HubSpot API, specifically the Contacts API and the Custom Property API, which are the two core pieces you’ll need.
You’ll create a custom contact property in HubSpot – perhaps called “Eventbrite Ticket Type” – that will hold the specific ticket value (e.g., “VIP Pass” or “General Admission”).
Your custom integration will then write the ticket type value to this property, allowing you to build the exact lists you need based on that property.
Regarding your second question, HubSpot’s technical support team is generally focused on platform functionality and troubleshooting, not on custom development or building integrations, even for Pro users.
For an integration like this, you will need to engage an external party – such as a HubSpot Solutions Partner, a freelance developer with API experience, or an agency specializing in marketing technology.
The suggested solution of using HubSpot API with Eventbrite webhooks combined with a platform like Stape or Google Cloud Platform is an excellent and cheap approach because it’s event-driven and avoids constant polling.
When a purchase is made on Eventbrite, the Eventbrite webhook immediately sends a real-time notification to a custom endpoint hosted on your serverless platform (Stape or GCP).
Your serverless function then instantly processes that notification, extracts the ticket type and attendee email, and uses the HubSpot API to find or create the contact and update the “Eventbrite Ticket Type” property.
This setup is highly reliable, scales easily, and has a lower ongoing cost than paying for complex middleware or an over-engineered solution, providing you with real-time, accurate list segmentation for your marketing efforts.
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