Question from Reddit user:
hello,
How can I integrate Lead Forensics(https://www.leadforensics.com/) and Inside View (https://www.insideview.com/) with HubSpot?
Under the integration tab In HubSpot, I cant see these two tools.
Answer from Nabil:
The short answer is:
While you might not see InsideView in the native HubSpot Marketplace, an official, upgraded Lead Forensics app for HubSpot does exist today, offering better functionality like custom timeline events.
However, the best, most cost-effective, and long-term solution for integrating both Lead Forensics and InsideView’s rich, third-party data into HubSpot is to bypass relying on two separate pre-built apps or expensive middleware.
Instead, you should create a single, custom data pipeline using the HubSpot API and the InsideView API (and Lead Forensics’ API, if you opt not to use their app) to consolidate, cleanse, and enrich your CRM data exactly the way your sales team needs it.
The long answer is:
The reason you can’t find InsideView natively in HubSpot’s integration tab is that there is no official, easily discoverable app for it in the marketplace.
While a dedicated Lead Forensics app for HubSpot is now available and is a solid upgrade over their older, simpler method of logging data as notes, you are trying to combine data from two entirely separate, powerful sources – Lead Forensics (website visitor ID) and InsideView (company/contact data enrichment).
Trying to make two separate apps or two separate middleware connections talk to each other cleanly is complex, often expensive, and highly prone to data conflicts, especially regarding lead matching and deduplication.
The superior and ultimately cheaper long-term solution is to use an API-based architecture.
You would use a server-side tagging environment, managed via Google Tag Manager and hosted on an affordable platform like Stape or Google Cloud Platform, to act as the central hub for all enrichment data.
When a new company visits your site (from Lead Forensics) or a sales rep needs to enrich a contact (from InsideView), your server-side script calls the respective InsideView API or Lead Forensics’ API to pull the most current, comprehensive company and contact details.
It then uses the HubSpot API to intelligently push that combined, high-quality data into a single, accurate HubSpot record, ensuring data enrichment happens instantly, consistently, and without relying on fragile third-party connectors.
This approach is an excellent and cheap solution because it minimizes ongoing fees associated with transactional middleware, gives you total control over data quality and deduplication logic, and future-proofs your setup by standardizing the connection through reliable, well-documented APIs.
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