Question from user:
I have tried a few options to connect the contact form 7 to Salesforce without much effort, but couldn’t seem to get it right. I found this plug in and may purchase it:
https://redirection-for-contact-form7.com/?pid=9566&aid=5562885&page=salesforce-integrations
thoughts?
Answer from Nabil:
That plugin looks like one of the many direct integrations available, and it might work well for a straightforward setup.
However, a more robust and flexible solution that gives you greater control involves using the Salesforce API in combination with your existing tools.
A great approach to get your Contact Form 7 data into Salesforce is to leverage the form’s native event-handling capabilities with Google Tag Manager (GTM) and a server-side tagging solution like Stape or Google Cloud Platform (GCP).
When a Contact Form 7 form is successfully submitted, it fires a JavaScript event called wpcf7mailsent.
This is a Standard Event that is perfect for triggering actions.
You can use GTM to listen for this wpcf7mailsent event.
Once GTM detects the event, it can extract the form data, such as the contact’s name and email, which is often pushed to the DataLayer.
Instead of sending the data directly from the user’s browser (client-side), which can be unreliable due to ad blockers or security settings, the more dependable method is to use GTM to send the data to a server-side environment.
This is where a service like Stape or a platform like GCP comes in.
These services act as a secure middle layer.
The GTM container on your WordPress site sends the form data to the server-side container running on Stape or GCP.
From this secure server environment, you can then make a direct, authenticated call to the Salesforce API.
This server-side connection is more reliable, allows for more complex data manipulation and security checks before submission, and generally results in a higher success rate for getting your lead information into Salesforce.
This method is highly scalable, gives you full control over the data payload sent to the API, and decouples your website’s front-end from the sensitive API keys required for Salesforce, making it a powerful and enterprise-ready solution.
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