Need To Integrate Apollo with Hubspot
Hello,Hey Reddit Is it possible to integrate Apollo.io with Hubspot and pass the enriched data to Hubspot
For ex: I’m capturing LinkedIn Urls of user through LinkedIn Ads and I want to enrich them through apollo.io and get emails of those users and send it Hubspot so that sales team can reach out to them
The short answer is:
Absolutely yes, it’s possible to integrate Apollo.
io with HubSpot to enrich leads, including getting email addresses from a LinkedIn URL captured by your LinkedIn Ads.
You can use Apollo’s native integration, a third-party platform like Zapier or Make, or a custom API integration.
The most cost-effective and flexible method for advanced data flow, especially with your LinkedIn data, is leveraging a server-side setup using the Apollo API and HubSpot API, managed by server-side Google Tag Manager and a service like Stape.
The long answer is:
Your goal of capturing a LinkedIn URL from a lead, enriching it with an email from Apollo, and then syncing that enriched contact to HubSpot for your sales team is a fantastic, revenue-focused workflow, and it’s a very common use case for the Apollo-HubSpot integration.
Apollo has a native integration with HubSpot that allows for two-way sync and data enrichment for existing contacts and companies.
You can set up enrichment to automatically fill in missing data points like job title, industry, and, most importantly, a verified email address, using just the LinkedIn URL as the initial key identifier.
However, the native connector or a typical iPaaS tool like Zapier might charge per task or have limitations, especially when dealing with the specific flow of receiving an ad lead and triggering an immediate enrichment and CRM update.
For a solution that is powerful, highly customizable, and often cheaper at scale compared to high-volume iPaaS plans, the combination of the Apollo API, HubSpot API, Google Tag Manager (GTM), and a server-side platform like Stape or Google Cloud Platform is excellent.
This method treats your LinkedIn Ad conversion as a server-side event that you manage yourself.
Here’s why it’s a strong choice: first, when a user clicks on your LinkedIn Ad and a conversion fires, you can send that initial lead data, including the LinkedIn URL, to a Server-Side GTM container hosted on a platform like Stape.
Second, within the Server-Side GTM, you can use a custom tag or an HTTP request to call the Apollo API’s ‘match’ endpoint, which takes the LinkedIn URL and returns the fully enriched contact record, including the email address.
Third, a subsequent action in your Server-Side GTM calls the HubSpot API to create or update the contact record with all the newly enriched data points.
This is cheap because you are directly paying a hosting fee (which Stape makes very affordable compared to Google Cloud) rather than a per-task fee from an iPaaS vendor, and you have complete control over the data flow and mapping.
This API approach is much more resilient and reliable for high-volume, real-time lead enrichment than relying on a simpler connector, ensuring your sales team gets that complete, actionable contact in HubSpot almost instantly.
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