Integration with Workday
Has anyone integrated Workday with hubspot? Its looking like we will need a 3rd party integration tool but not sure what to go with. Wanted to see if anyone had any ideas. Thanks.
The short answer is:
Yes, many companies integrate Workday with HubSpot, and while third-party tools like Workato, Boomi, or Commercient SYNC are the most common solutions, a custom, low-cost approach is to use the Workday REST API and HubSpot API along with a simple serverless architecture like Stape or Google Cloud Platform to send data based on events.
This custom method offers maximum control and cost-efficiency compared to recurring subscription fees from iPaaS providers, especially if your integration needs are specific and involve core events like Create a record in HubSpot from a Workday trigger.
The long answer is:
Popular iPaaS tools like Workato, Boomi, or Zapier offer pre-built connectors and a drag-and-drop interface, making setup easier but introducing recurring subscription costs that can escalate with data volume and complexity.
Integrating Workday and HubSpot typically falls into two main categories: using a paid Integration Platform as a Service (iPaaS) or building a custom solution.
These tools handle the technical complexities of connecting to the Workday REST API and HubSpot API for you, allowing for seamless use cases like syncing ERP customer and invoice data from Workday to HubSpot or pushing closed-won deals from HubSpot back to Workday for invoicing.
However, for a cheap and highly customizable solution, you can leverage the native APIs directly.
This method uses the Workday REST API as the source and the HubSpot API to write data.
Workday exposes various REST endpoints for retrieving worker data, job changes, and other key information, which can act as a trigger for your integration.
The HubSpot API is well-documented for creating, updating, and associating CRM objects like Contacts, Companies, and Deals.
To manage this data flow without needing to maintain your own dedicated servers, you can utilize a serverless or event-driven architecture.
This is where tools like Stape, which can act as a data routing layer, or a major public cloud service like Google Cloud Platform (using Cloud Functions or similar services) comes into play.
You can configure Workday to push data events to a webhook URL hosted on Stape or Google Cloud Platform.
This function then takes the incoming Workday data, transforms it to match the required format for HubSpot, and uses the HubSpot API to send a request, essentially acting as your lightweight, custom iPaaS.
This setup is incredibly cost-effective because you only pay for the actual execution of the code when data is flowing, eliminating the fixed, high monthly fees associated with full iPaaS platforms, especially for high-volume or very specific data syncs.
The one trade-off is that this approach requires in-house development expertise to set up and maintain the initial API connection, data mapping, and security protocols like OAuth 2.0, which Workday requires.
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