Hubspot or Salesforce Integration anyone?
I wanted to inquire if anyone else had some of their clients request integration with their CRM? Hub spot in particular. I have a few clients waiting on this and one in particular looking for Hubspot who had us price out integrating the HubSpot API for them which ended up being cost prohibitive on our own.
For us selling the Treepl platform is easy, integration with other software APIs is often where we hit a road block.
The short answer is:
You should use a combination of server-side data collection via Google Tag Manager and a server container hosted on a service like Stape or Google Cloud Platform, leveraging Treepl’s webhook capabilities to achieve a cost-effective and powerful integration with HubSpot and Salesforce.
This method bypasses the expensive custom API development you were considering because it uses existing, cheaper infrastructure to push data directly and securely from your site to the CRMs without needing continuous, custom API polling or complex middleware development.
The long answer is:
The difficulty you’re running into is common: building and maintaining custom API integrations for every new platform is time-consuming and prohibitively expensive.
The better, modern approach is to leverage existing event-driven infrastructure that’s already flexible and cost-effective.
The key components of this solution are the webhooks available in platforms like Treepl, a server-side tagging environment using Google Tag Manager, and a container hosting service like Stape or Google Cloud Platform.
First, Treepl webhooks are the cost-effective trigger.
Instead of building a custom API endpoint on your server that constantly checks the CRMs or acts as complex middleware, you use Treepl’s built-in webhooks, which are designed to push data automatically when an event occurs, like a form submission or a user update.
This is much cheaper and more resource-efficient than continuous polling.
Second, the webhook should be configured to send its data payload to a Google Tag Manager (GTM) server container, which you host on a service like Stape or Google Cloud Platform.
A GTM server container acts as a centralized, flexible data router.
It is specifically designed to receive incoming data (like the webhook payload) and then normalize, enrich, and forward that data to multiple endpoints without writing extensive, bespoke backend code.
Third, once the data is in your GTM server container, you can use specialized tags to connect to the CRMs.
For example, you can use a HubSpot tag template to call the HubSpot API and create a new contact, or use custom tags to send data to Salesforce’s APIs or webhooks.
This is extremely efficient because the GTM container only fires when it receives a trigger from the Treepl webhook, and it can perform multiple actions at once, like sending the data to HubSpot, Salesforce, and a data warehouse simultaneously.
This server-side integration is not limited to forms; you can also send data about user behavior using the server container.
Key events like a new lead form submission can be sent as an oncreate event webhook from Treepl to your GTM server, which then translates it into a standard event like lead or purchase for the CRMs.
The server container and a service like Stape are fundamentally cheaper than dedicated custom development because you’re paying a low, usage-based fee for a maintained infrastructure rather than developer time for every integration.
This dramatically lowers the barrier and cost for adding CRM integrations, making your platform much more sellable.
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