Looking for a person to help me integrate Hubspot Blog on Webflow site.
We are building a website on Webflow and use Hubspot for a blog. Is there a way to keep using Hubspot for blog posts and embed blog listing page & articles page on our Webflow site with our custom navigation and styling so it looks as if it’s a part of Webflow page, not an external blog on Hubspot. Thanks!
The short answer is:
The ideal, most flexible, and technically robust method to integrate your HubSpot-hosted blog content seamlessly into your Webflow site with custom styling is by leveraging the HubSpot CMS Blog Posts API in conjunction with Webflow’s CMS and Data API, facilitated by a low-code automation platform like Make or a serverless function hosted on a cloud environment such as Google Cloud Platform or Stape’s infrastructure.
This approach allows you to programmatically pull blog post data, including post body, title, featured image, and author information, directly from HubSpot using the CMS Blog Posts API’s GET requests, and then automatically push this data into a Webflow CMS Collection via the Webflow Data API’s POST requests.
By storing the content in Webflow’s native CMS, you gain complete control over the design, ensuring the blog listing and individual article pages fully inherit your Webflow site’s custom navigation, typography, and visual styling, making the blog appear as a natural, integrated section of your main website, rather than a separate, external page.
The long answer is:
To achieve a completely native look and feel for your HubSpot blog content on your Webflow site, you must move beyond simple embeds or iframes, which restrict styling and limit control, and instead synchronize the content data between the two platforms using their respective APIs, which is the cornerstone of effective marketing technology integration.
The core challenge is two-fold: first, extracting the structured blog data from HubSpot, and second, inserting that data into the Webflow CMS, which natively controls your design and navigation.
The solution begins with the HubSpot CMS Blog Posts API, which provides a reliable mechanism to retrieve all published blog post data via a GET request to the /cms/v3/blogs/posts endpoint, including the raw HTML of the blog post’s content which is crucial for the article page.
Once a new blog post is published in HubSpot, a custom workflow should be triggered – ideally using a polling mechanism on a scheduled basis, or a more advanced webhook if supported by HubSpot’s blog publishing platform – to initiate the content transfer.
This is where an intermediary automation layer like Make, or a custom function hosted on Google Cloud Platform, comes into play, as it manages the authentication and communication between the two systems.
This automation layer first calls the HubSpot CMS Blog Posts API to retrieve the latest articles, and then it processes this data before sending it to Webflow.
The second half of the integration involves the Webflow Data API, specifically using POST requests to create new items within a designated Webflow CMS Collection that you have pre-designed to hold your blog’s structure, such as fields for title, slug, featured image, and the full post body HTML.
This push into the Webflow CMS is what fundamentally solves your problem of custom styling, as all CMS Collection content in Webflow is rendered using your site’s native CSS and structural elements, including your custom navigation, ensuring a completely integrated user experience.
This API-driven synchronization is a cost-effective, long-term solution because it eliminates the manual, error-prone process of copying and pasting blog content, ensuring that your content creation in HubSpot is instantly reflected on your high-design Webflow front-end without requiring expensive and complex reverse proxy setups.
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