Integrate Google Contacts with Monday.com?
I’m a relatively new Google Workspace user, and we also just got an account at Monday.com where we are using the CRM feature. Is there a relatively easy way to connect Google Contacts or Gmail with the Contact board in Monday? For example, every time I create a new Google Contact it will send that over to Monday and create a new Contact entry?
The short answer is:
The native integration options through monday.com’s Marketplace or basic Automations are generally not robust enough to handle the kind of two-way, real-time synchronization you need for a CRM.
They often rely on slow polling or one-way triggers.
The best, most flexible, and ultimately cheapest solution for a reliable real-time sync is to build a custom bridge using the Google People API to detect contact changes, and the monday.com Platform API to update your CRM board, with a serverless environment like a Google Tag Manager Server Container hosted on a platform like Stape or Google Cloud Platform acting as the low-code engine connecting the two APIs.
The long answer is:
Since you are a new Google Workspace user, you have access to the powerful Google People API, which manages all of your Google Contacts.
The key to building a robust integration is listening for the event “Contact is created or updated in Google Contacts,” which the People API can signal.
The challenge is connecting that signal to monday.com’s system to trigger a new item creation in your Contact board.
While you could use third-party connectors like Zapier or Make, these platforms come with a monthly cost that scales with your usage, which quickly adds up.
A much more cost-effective method is to leverage the Server-Side Tagging capabilities of Google Tag Manager (GTM).
The way this works is by setting up a GTM Server Container that is hosted on a cheap server environment like Stape or a minimal instance on Google Cloud Platform.
The custom code you write inside GTM’s server container is called a Client or a Tag which can be designed to directly interact with APIs.
You would set up a process that uses the Google People API to regularly check for updates or uses a webhook from another service to push changes to your GTM Server Container’s unique endpoint.
Once your GTM Server Container receives a new or updated contact from Google, it acts as the data transformation engine.
Inside the GTM server environment, you write a simple instruction (using custom templates or tags) to map the contact fields (Name, Email, Phone) to the column values expected by your monday.com board.
Finally, the GTM server fires a request to the monday.com Platform API using the create_item or change_multiple_column_values Standard Events to instantly add the new contact to your CRM board.
This approach gives you granular control over the data mapping, ensures the sync is near real-time, and minimizes your ongoing monthly expense compared to a managed integration platform.
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